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W. Bradley "Brad" Zehner II, Ph.D.
Dr. Zehner teaches business strategy, finance, and marketing at the George L. Graziadio School of Business and Management of Pepperdine University. Dr. Zehner began teaching at Pepperdine in 1980 as an adjunct professor. In 1989, he joined Pepperdine's full time faculty to teach in the MBA and the executive MS in Technology Management programs. He has also taught fully employed MBA students at Clark University and undergraduates at the University of Arizona. He has lectured on technology issues at Clemson University and North Carolina State University. Dr. Zehner's current research interests include leadership and the interaction of strategy and technology. He has given presentations on leadership, strategic management, global business, and technology management at eighteen international conferences, and has published in the areas of plastics and textile technologies. Since 1986, Dr. Zehner has consulted on strategic and marketing issues with many technology-based organizations such as The British Technology Group (UK), Egan Machinery (US), Geffen Engineering (Thailand), Intel-Embedded Memories (US), The Jaka Group (Philippines), Leesona (US), Rotomec (Italy and Finland), Strategic Innovations International (UK), Symantec-Norton Utilities (US), and Syncor International (US). From 1968 to 1986, Dr. Zehner held a number of executive positions in strategic planning, new product development and introduction, and global marketing and sales including President-Worldwide Sales and Marketing for the $350 million John Brown Machinery Group composed of 12 machinery companies in five countries. He was simultaneously Managing Chairman of four $6-$10 million companies in the US, UK (JB Sales), France (REPI), and Hong Kong (JB Asia). Dr. Zehner was also Vice-President of Strategic Planning for the 26 automation, machine tool, plastics machinery, textile machinery, and electronics companies in 13 countries comprising the $450 million Industrial Products Sector of John Brown PLC-London. Dr. Zehner is currently on the board of directors of Haskel International, a $70 million public company. Haskel International, headquartered in Burbank, California with operations throughout Europe and Asia, is the world leader in pneumatically activated high pressure pumps (up to 250,000 psi). Dr. Zehner earned his Ph.D. in Strategic Management from the Claremont Graduate School (1996). His dissertation was titled, "Management Dilemmas Define Leadership Styles: A Quantitative Exploration of Qualitative Badaracco-Ellsworth Leadership Paradigm." Dr. Zehner also earned a MA in Psychology from Pepperdine University (1983), a MS in marketing from the University of Southern California (1970), an MBA in finance from the University of Southern California (1968), and a BA in political science from the University of California at Riverside (1966). He is a member of the Academy of Management, American Marketing Association, American Psychological Association, and the Strategic Management Society.
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